Kristine Mahood's A Passion for Print: Promoting Reading and Books to Teens PDF

By Kristine Mahood

ISBN-10: 0897899903

ISBN-13: 9780897899901

ISBN-10: 159158146X

ISBN-13: 9781591581468

Get young people fascinated with interpreting through the use of your individual love of books in addition to an outstanding dose of industry savvy. this straightforward, upbeat consultant is filled with useful instructions and a wealth of intriguing rules for selling books and interpreting via every little thing you do—from assortment development, designing the distance, and making a website, to booktalking, readers' advisory, and precise occasions. a pragmatic, step by step approach.Promoting books and studying is considered one of your most vital roles, yet achieving youth and encouraging them to learn could be a problem, specially now, while kids have such a lot of different commitments and pursuits. This consultant will encourage you to construct your publication wisdom and mix it with advertising savvy to convey children including books and interpreting. Drawing upon fresh study on kids and libraries, the writer deals sensible directions and a wealth of interesting rules for environmental examining promotions (collection development, designing the distance, developing exposure fabrics and constructing the net site), in addition to interactive promotions (communication with young people, readers advisory, booktalking, partnering with different firms, and book-related actions and events). in accordance with the author's event and the adventure of others who paintings with youngsters, the booklet offers librarians and different educators with an easy, convenient, and upbeat consultant. Grades 6-12.

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Extra info for A Passion for Print: Promoting Reading and Books to Teens (Libraries Unlimited Professional Guides for Young Adult Librarians Series)

Example text

This is understandable: in a small store, just as in a small public library, every square foot must do its duty. However, once inside the store, shoppers So . . Where Did You Get Those Jeans? simultaneously begin thinking about what they need to buy, and start adjusting to simply being inside, registering light, heat, noise level, people, and the basic floor plan. Retail consultant Paco Underhill (1999, 46) calls this area of a retail outlet the transition zone between the outside world and the inside world of the store.

Non-Shopping Area All the way to the back of one store, two comfortable chairs flanked a sofa around a rug, facing a flat TV showing soft-focus ads for the store’s clothing. Teens sat around drinking sodas, chatting with friends while waiting for other friends who were trying on clothes in the fitting rooms. Promotion idea: What can I say? This non-shopping area looked exactly like a teen space. Cash Register Area Cash register areas are where teens wait to pay for merchandise, and so many stores give them something to look at: advertisements for products, promotions for sales, brochures for gift cards, and impulse buys.

2002. Being the Shopper: Understanding the Buyer’s Choice. New York: John Wiley & Sons. Meyer, Patrick. 2001. ’’ Kids Marketing Report. ( January): 14. So . . Where Did You Get Those Jeans? Quart, Melissa. 2003. Branded: The Buying and Selling of American Teenagers. Cambridge, MA: Perseus Publishing. Sheridan, Margaret. 2003. ’’ Restaurants and Institutions. ( June 15): 35–38. Underhill, Paco. 1999. Why We Buy: The Science of Shopping. New York: Simon & Schuster. Young, Kristen. 2003. ’’ WWD. (October 16): 38S.

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A Passion for Print: Promoting Reading and Books to Teens (Libraries Unlimited Professional Guides for Young Adult Librarians Series) by Kristine Mahood


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