By Peter S. Cahn (auth.)
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Additional resources for Direct Sales and Direct Faith in Latin America
By then, Omnitrition already sold $38 million of vitamin drinks a year in the United States through the efforts of 80,000 distributors (Files 1992). 26 D I R E C T S A L E S I N L AT I N A M E R I C A Building Her Network Vergara recruited six friends and relatives to serve as the founding Omnitrition distributors in Mexico. One of the six was his first cousin. The cousin, in turn, told his sister, Nanda, about the business opportunity selling nutritional supplements. Nanda had moved to Morelia after marrying a Morelia native who managed his family’s furniture store.
She has developed a downline that extends over four countries and earns her a silver ranking in the company, the third highest recognition. But maintaining that level requires her to monitor the activity in her organization constantly. The threat of backsliding becomes particularly intense at the middle and end of the month when Omnilife tallies each distributors’ activity and calculates earnings. Luisa knows that she cannot assume her recruits will automatically remember to purchase sufficient product.
She replied sardonically, “The girl’s father. He doesn’t support her, and he thinks this will help. ” A combination of bureaucracy and treachery prevented Luisa from seeking an official divorce. Her ex-husband refused to give his consent to the divorce, Luisa believed, because he could use the daughter as a lever to extract money from Luisa. When she wanted to take Pamela on an Omnilife-sponsored trip to Walt Disney World, the father demanded the equivalent of $2,500 for his signature to allow the girl to leave the country.
Direct Sales and Direct Faith in Latin America by Peter S. Cahn (auth.)