By Ernest Dichter
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40 years in the past, managerialism ruled company governance. In either concept and perform, a staff of senior managers ran the company with very little interference from different stakeholders. Shareholders have been primarily powerless and usually quiescent. forums of administrators have been little greater than rubber stamps.
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When I was curious, they said, "well, you never can tell . ". I found out that such things as lathering oneself completely and then letting the shower water gradually take off the lather from one's body, was not only pleasant, but had some very peculiar undertones of undressing and erotic pleasure. It was a discovery of one's own body. One of the few occasions when the puritanical American was allowed to caress himself or herself was while applying soap. My knowledge of mythology came in handy.
Eddins asked both these gentlemen whether they would mind waiting outside while he continued to talk with me. They were a bit puzzled, but they left. Mr. " I wasn't quite sure what he meant by that, but it became clear quite quickly. The ''creatures" were quite well known to the Chrysler Corporation. They owed them money and had tried to sell them other things before. Upon my assurance that I had only met one of them an hour ago and the other one a short time before, Mr. Eddins believed me. He told me that he was going to take care of these two gentlemen.
The fact that a journalist picks up such an example is in itself proof that the interpretation is correct. The representative of the mass media has the feeling that this comparison is a correct one, because he discovers within it his own similar forms of wishful thinking. In many instances we can recognize ourselves in such stories. We laugh about it; but we are really laughing about ourselves. The convertibles are not as popular as before. We find the same tendency as far as sports cars are concerned.
Getting Motivated by Ernest Dichter. The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why? by Ernest Dichter